Habitare brand development

Habitare is real estate agent in Stockholm. They wanted me to develop a new brand identity including stationary and a website. I did a quick survey of real estate logos and most of them depicted houses in different manners. This felt a bit to easy for me so I started to think about what sort of symbolism that would connote the feeling of coming home. What is it that you do when you first step inside your home? – Well, you take off your hat.

So I started to design a classic coat hanger and added multiple accessories so they could have multiple versions in different print material but still retaining the brand recognition.