Stockholmsmässan is the largest meeting place in Scandinavia hosting around 70 leading exhibitions and hundreds of national and international congresses, conferences and corporate events every year.
Stockholmsmässan wanted to create a mobile experience framework for their exhibitions. The user can search for exhibitors and look up activities. Since one of the functions was indoor mapping we felt that an app would be best in regards to performance rather then making the web page responsive. Another reason was that we wanted to create a focused experience that should be enjoyed on the exhibit floor and made it possible to pre download all data incase there was spotty coverage inside.
The app had to be designed in a way that it would be easy to “reskin” to work with a number of different fairs and exhibitors.
Stockholmsmässan wanted to display a lists of all the participating companies. There were also some filtering options. The user could mark a company as an favourite, or star them inside their profile page in the app.
These companies should really stand out in the different listings so instead of just adding a tiny little yellow star I came up with the idea of inverting the entire list item.