At Bonnier News, I worked as a UX/UI designer, contributing to both their lifestyle magazines as well as the newspaper Expressen. My role encompassed UI design, UX design, and user testing. I was also responsible for developing a digital branding system that could work across a multitude of brands that was operating on the same platform.
The challenge was to imbue a sense of individuality on a more or less fixed system. We also had to take into account that the Lifestyle brands had slightly different revenue models. Some rely on subscriptions, others on ads and one had a very successful email news letter.
Allt om resor
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Leva & Bo
Sköna hem
A key focus at Bonnier News was increasing subscriber numbers. To achieve this, the company aimed to enhance the reading experience while striking the right balance between ads, commercial content, and free content—this required a lot of user testing.
Amelia
Damernas värld
Expressen
Mama
For Expressen, another challenge was building trust with readers. Through extensive research, we discovered that longer, well-crafted articles with richer content and more visuals positively influenced audience perception. As the visual lead for the Longread project, I designed a completely new article format tailored to these insights. This included a modular system with various components such as quotes, fact boxes, image treatments, and interactive elements, creating a more engaging and trustworthy reading experience.
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Hälsoliv
Teknikens värld
Additionally, we worked extensively on coverage for the general elections. I designed a range of data-driven visualizations, including graphs, charts, and interactive quiz tools that helped readers determine which political party aligned most with their views.
fin