NCC is one of the largest construction companies in the Nordics, building everything from residential homes to roads and large-scale industrial facilities.
As an external consultant, I was brought in to support several key initiatives. One of the primary challenges was modernizing NCC’s traditionally print-focused brand for a digital-first world. To achieve this, I collaborated closely with their internal brand team to develop a digital design system that remained true to NCC’s identity.
NCC digital brand
NCC first page
A crucial part of this process involved using a method called “Style Tiles”—a technique where various UI components, such as buttons and typography samples, are designed to explore different visual directions. By basing these tiles on NCC’s existing brand guidelines and iterating with stakeholders, we quickly honed in on a digital expression that felt both authentic and future-proof.
In parallel, we partnered with another agency to completely rethink NCC’s web experience. One of the biggest challenges was addressing the needs of diverse customer groups—ranging from private homebuyers to large corporations looking to commission major construction projects. To ensure the homepage effectively guided users, we placed special emphasis on intuitive navigation and clear segmentation.
Our process was highly iterative, combining click-through prototypes with a blend of qualitative user interviews and quantitative research across multiple European markets. This collaborative approach allowed us to refine the user experience while ensuring alignment with NCC’s business objectives.
The final step was seamlessly merging the validated UX prototype with the approved Style Tile, resulting in a cohesive and well-structured digital experience. Thanks to NCC’s deep involvement throughout the project, we secured their approval efficiently—ensuring a smooth transition from concept to launch.
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