I’m a multi-discipline digital Art Director and graphic designer living in Stockholm, Sweden. My obsession with digital art started in my teen years during the 90s, mainly as a general interest of computers and their potential to create new experiences. I discovered that I had a talent for design and I could spend hours in Photoshop working on web pages, posters and 3D renderings.
I really see myself as a digital native, everything comes quite natural to me and that’s why I had no problem converting from web to mobile and on to responsive design for the modern environment. I love the challenges of today where you have to look beyond the hardware and focus on the users. The most important aspect of design for me, is to create a lean user experience and an extraordinary graphical finish.
My entire work process is centered around the mix of the end user needs and the customer perspective. In my opinion the central idea of the concept is crucial to the core of every successful project and therefore something that should be shared and developed by the entire innovation team.
Fil. kand., IT, Medier & Design
2004 – 2008
2001 – 2003
Digital Designer at Awave
November 2015 – present in Stockholm, Sweden
Awave is a specialized web agency that aims to deliver world class user experiences over all types of digital channels. They work with clients in every major industry, including energy, travel, education, legal, online shopping, insurance, and many more.
I work with strategy, brand development, UX, art direction and visual design.
Online Visual Designer at Vattenfall
September 2013 – November 2015 in Solna, Sweden
As the team lead designer my work mostly consisted of:
– Recruitment and mentorship of new colleagues and consultants.
– Participation in a number of strategy task forces where I developed a lot of new market business areas and created concept mockups.
– Working with external agencies to develop the new brand profile.
– Procurement of external developer agency for mobile app project.
– Arranged a number of workshops to improve UX design in a core B2B system.
Art Director at Alenio
September 2011 – November 2013 (2 years 3 months) in Stockholm, Sweden
My work at Alenio mainly consists of assisting our clients with projects that realize their digital strategy. I always try to balance the user experience needs with the business benefits. In the day to day operations this means I solve a lot of these kinds of challenges with a number of design oriented methods.
Designer at Eniro
January 2008 – August 2011 (3 years 8 months) in Solna
My work at Eniro had many sub phases as I worked with both core projects and more peripheral services.
The core projects include:
1. The first page (Super search)
2. People search (White pages)
3. Rejta – a rating service – Did mostly mobile applications for iOS and Android.
4. Eniro på sjön – Map search and navigation for iOS and Android.
I also had a chance to work with Passagen and Spray, two large community services, both owned by Eniro. Also listed as separate jobs in my CV. Did a lot of brand development, web site traffic growth calculations, web site UI and advertising revenue. Developed brand strategy and statistics systems.
Art Director at Spray Passagen
August 2008 – October 2009 (1 year 3 months) in Stockholm
I would support the product owner with various ideas and visions in the form of wireframes and design mockups. We worked closely to optimize the user experience of the website informational architecture. The companies number one income source was ad revenue, so that was also a big part of the challenge. Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. And finally projekt manager for E-mail migration project.
Designer at Winston DC
August 2007 – January 2008 (6 months) in Stockholm, Sweden
I interned at Winston as a designer. Had a great time and worked for a number of clients, including SJ, Cityterminalen and Handelsbanken.
You can find more detailed information and previous positions at my Linked in profile